Did you know that a slow website will actually reduce the number of visitors to your website? And reduced visitors means reduced customers. That’s why it’s so important to make WordPress faster.
Every week, I get 4 or 5 potential clients come to me saying their WordPress websites are loading way too slow and they want to find out how to make WordPress faster.
Luckily, speeding up a WordPress website is something that is easily fixed.
In fact, one of my clients had a website that took 7 to 10 seconds to load.
One change to her website, and it was loading faster than 2 seconds.
In this post, I’m going to show you what makes WordPress websites slow. Then I’ll show you how to make it faster.
But first, let’s discuss why faster WordPress websites are better.
Why Faster WordPress Sites are Better
There are two main reasons you want to make WordPress faster:
- Better user experience
- Higher search engine rankings (which means more traffic)
Websites that take forever to load suck.
The average person doesn’t have the patience to wait for slow websites — they’ll simply leave.
But you may be surprised by what most people consider slow.
Studies have show that if a website takes longer than 2 seconds to load, people will visit it less often.
In essence, slow websites will deter customers.
Sadly, most websites take much longer than 2 seconds to load.
But user experience is just the first part.
Let’s discuss the impact website load speeds have on search engines.
Search Engine Rankings
Google has studied how people interact with websites, and it is well aware people hate slow websites.
Therefore, Google includes a website’s load speed as criteria for search engine rankings.
If a website is too slow (takes longer than 2 seconds to load), Google may lower its rankings.
This makes sense: Google wants to give its users the best experience possible. It doesn’t want to send them to slow websites where they’ll be annoyed.
So this is how a SLOW website load speeds affect user experience and search engine rankings NEGATIVELY.
But the opposite is also true.
When you make a website faster, Google will want to rank you HIGHER.
And remember: the majority of websites out there are very slow.
Having a faster website gives you a competitive advantage in search engines.
Now that you know why having a fast website is important, let’s discuss the main reason most WordPress websites are slow.
The #1 Cause of Slow WordPress Websites
This surprises most people.
A majority of WordPress websites are slow because they are on a slow server from a cheap hosting company.
The reason: when shopping for web hosting, most people choose the cheapest web host available (the ones who offer options at $2 to $7 a month).
As they say: you get what you pay for.
These companies are able to offer hosting so cheap BECAUSE it’s lower quality.
Now, let me clarify: not ALL lower priced hosting is bad.
But a lot of the ones I’ve seen and worked with are.
When discussing websites and web hosting, I like to use the saying:
Your website is only as fast as the server it’s on.
So if you’re on a slow host, no matter what you do to your website, it will always be slow.
If you want to make WordPress faster (and if you run a business, you DEFINITELY want a faster website), you need to get better hosting.
In fact, let me show you what a difference hosting makes using one of my clients as an example.
How Switching Hosting Made a 5-10 Second Website Load in Only 1.5 Seconds
My client, Susan, owns QCI-Online.com.
Before she came to me, she was hosting her website at GoDaddy.
Her website was dreadfully slow.
When I went through her website, it took each page 5-10 seconds to load.
Even worse, the WordPress backend took forever to update. Making a simple edit to a post took forever because Susan had to wait and wait and wait for the site to load.
I had analyzed Susan’s site when it was on GoDaddy and you can see the screenshot below (load speed was between 6 and 7 seconds).
As you’d imagine, Susan wasn’t happy at all.
She had tried calling GoDaddy to see how to speed up her site.
But their reply disheartened her: “It’s a WordPress issue, and we don’t provide support for WordPress. We can’t make WordPress faster.” (as a side note, many of my clients have received this same reply from GoDaddy).
I had already taken a look at Susan’s site and knew it wasn’t a WordPress problem — it was a hosting problem.
In one day, I moved her entire site from GoDaddy to a new hosting company.
And when we launched, instead of taking 5-10 seconds to load, her site was loading in only 1-2 seconds. I analyzed the site after the transfer and you can see the results below.
Nothing else was changed. All we did was change hosting.
Make WordPress Faster: Who Do You Recommend for Better, Faster Hosting?
The fastest, and the best hosting out there for WordPress is WP Engine.
It’s now where I host myWPexpert.com (have you noticed how much faster my site loads?). And it’s where I’ve been moving a lot of my clients to.
If you’d like to find out more about WP Engine, click here.
Their service is amazing.
First of all, they only host WordPress websites. They’ve spent a lot of time optimizing their servers to make WordPress as fast as possible.
But speed isn’t the only thing you get at WP Engine.
Just a few things I love about them:
- Automatic, daily backups with a fast and easy restore option…so you don’t have to worry about backups anymore
- Security monitoring and malware removal is included…so your site is as secure as possible
- Amazing customer service…they go out of their way to help you (and never say they can’t help you with WordPress issues)
- Almost no down time…my site hasn’t been down once since I moved
- An easy way to quickly deploy a staging site…so you can test new plugins or changes before making them live
Now, when most people look at WP Engine’s price, they gasp, “That’s way more than I’m paying for hosting now.”
But, when you think about what you get for only $25 more dollars a month, it makes sense.
No more worrying about backups. No more worrying about people hacking your site. No more spending hours on the phone with customer support.
And don’t forget: a faster websites brings you more traffic which equals more business.
For only $25 more a month, I got peace of mind and saved a bunch of time…time which I use to expand my business.
Even as a WordPress expert, I’d rather have someone else handle my hosting problems…and that someone is WP Engine.
When I looked at it this way, it would be a bad decision NOT to use WP Engine.
So again, I highly recommend you switch to WP Engine just like I did.
If it’s not sweet enough, click here to learn about how you can get 2 months free.
And if you need help migrating or just have some questions about WP Engine, send me an email at: firstname.lastname@example.org.
Tell Me What You Think
Do you want to make your WordPress site faster? Do you have any hosting horror stories?
Let me know be leaving a comment below.