Creating a Splash Page with the Welcome Gate Plugin

splash page example

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Last month, I showed you 6 ways to convert visitors into email subscribers using WordPress (click here to read the article). One of the ways is through a Splash Page, which is basically a page that asks visitors to subscribe before they can access your site (see the example to the right).

At the time, I didn’t know of any great plugins for this.

But I found one.

It’s called Welcome Gate. It is a plugin you can add to your WordPress site that will allow you to create a splash page for your website so you can capture more email address.

It is made by my Clay Collins, who you may know from Marketing Show or from his company, Lead Brite, who make both Lead Pages and Lead Player.

And right now, the plugin is free!!! So there’s really no reason not to grab it. (Click here to learn more about Welcome Gate and to download it).

The Cons of a Splash Page

The biggest negative of a splash page is that it will annoy some of your visitors.

Unlike the other ways to convert visitors to email subscribers (like popups or sidebar subscription boxes) , splash pages make it seem that your visitor must enter their email address to gain access to your site.

In today’s world, many people are hesitant to hand out their email addresses.

Therefore, instead of entering their email address, they simply leave your site.

That’s the biggest negative.

However, some people may view this as a positive (I’ll explain that in just a moment). So let’s now discuss the positives of a splash page.

The Pros of a Splash Page

The most obvious positive is that your email subscriptions will grow exponentially.

Splash pages put the email subscription box right in front of your visitor. Therefore, it’s much more likely they will enter their email address.

But what many people don’t realize is that splash pages weed out what I call “freeloaders”. They are the people who come to your site and will never give you their email address and will never purchase from you.

And most of the time, these are the people who get annoyed with splash pages (what we discussed in the cons above).

In other words: yes, you will scare some people away, but they are the people who won’t add value to your business.

How To Make Splash Pages Less Annoying

I forget who told me this (it may have been Derek Halpern), but there is one simple way to make splash pages (or pop ups) less annoying to your visitors.

To explain this, let me use an example.

You go to Website A to read an article and you’re greeted with a splash page. It says “To Enter, Please Enter Your Email Address and I’l send you photos from our company picnic”.

I know I’d never enter my email address for that.

But, when I go to Website B, they have a splash page that says “Enter Your Email Address and We’ll Send You $10,000 tomorrow!”

I’d enter my email address (we’re assuming they are a legitimate company of course).

The point here is that what makes a splash page annoying isn’t the splash page itself.

It’s what’s being offered.

If you are offering an ebook that’s like every other ebook out there that youre visitors don’t want, they’ll find it annoying.

But if you offer something that they value and really want, they’ll never find it annoying.

Want To Make Your Own Splash Page?

If you do, click here to head over to the Welcome Gate website.

You’ll see some examples of great splash pages, and will find a link to download welcome gate for free.

Give it a Try and Let Me Know What You Think

Leave a comment below letting me know what you think of Welcome Gate.

Comments

  1. says

    Great find. I have been wanting to do a splash page for ages.
    Good point about not making them annoying though. I will have to experiment with it.
    Thanks

  2. says

    Splashes look great when you want to announce something on the portal. However, sometimes this can be very irritating for the users who regularly visit your website. The more time is taken to visit what the user wants to visit, he/she gets irritated. To avoid such situation, the splash should be set using the cookies to make sure, if the same is disabled in a session, it doesn’t open up in the same session without any reason.

    • Brandon Yanofsky says

      Hi Dora. They can, but there are advanced codes you can use to tell it not to show when search engines visit.

  3. says

    Thanks Mr. Brandon for this a great find. But in this Era user do not have time to wait and no one will feel like coming again on your website/Blog. It has advantages but I think that the number of disadvantages are more than the number of advantages..

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