For the last year, OptinMonster was far and away the best optin plugin for WordPress.
But now it has some competition.
Keep reading to learn more, or click here to check out Bloom.
Please Note: I am an affiliate for Elegant Themes, which means I receive a small payment when you purchase their products. However, I do not let this affect my decisions on which products/services to feature on my blog.
All The Popular Optin Types You Need
Bloom gives you access to 6 different types of opt-in forms:
- Pop Up – You’ve probably seen this many times before. You visit a site and a window appears asking you to opt in.
- Fly In – This type of opt-in has recently become popular. Instead of a large window popping up, the fly in slides in from the side or bottom of your screen
- Below Post – Display an opt-in form at the end of your blog posts. Because your reader is highly engaged at this point, they are more likely to opt in.
- Inline – Display an opt-in form within the post or page content itself using a simple shortcode.
- Locked Content – This is one opt-in type you won’t find on many opt-in plugins. When a reader visits a specific page, the content is blocked until they opt in to your offer.
- Widget – Create an opt-in form that you can place in any widgetized area of your website, such as your sidebar.
Choose When To Trigger Pop Ups and Fly Ins
For opt-in types that appear automatically, such as Pop Ups and Fly Ins, you can specify what will trigger them to appear.
Bloom offers a number of options. For instance, you can use a simple time delay. Or you can get more complex and show the opt-in form after a reader scrolls down a percentage of the page. You can even set a trigger for when a reader leaves a comment or makes a purchase.
Modern Design With Extensive Customization Options
Many of the older opt-in plugins have outdated designs or have limited customization options.
Elegant Themes did an amazing job to create opt-in forms with an appealing, modern design.
You can start with one of their 100+ templates, and then customize it extensively. From basics such as text, colors, and images, to more advanced like placement of objects in the form.
Show Opt-in Forms Only Where You Want Them
Bloom gives you complete control over where your opt-in forms are displayed on your site.
You can specify to show your opt-in forms only on specific post types or post categories. Or you can get more specific and specify certain pages/posts you either want the opt-in to display on or NOT to display.
Test All Your Forms To Get The Highest Conversion Rate
When dealing with conversion optimization, you always need to be testing. It’s rare that your first form will perform the best. And the only way to increase conversion rates is to test new forms.
Bloom comes built with an A/B testing system that lets you quickly duplicate an opt-in form, make small adjustments, and see which form performs better.
Analytics On Opt-in Form Performance And Email Lists
Once you’ve created your opt-in forms, you are given a nice interface to track impressions, conversions, and conversion rates for each opt-in form.
On top of that, you can view analytics data on the email lists that you’ve integrated with Bloom. That way, you are not only looking at conversion rates, but also growth of your email lists.
I was extremely impressed with Bloom. While OptinMonster still has some features that Bloom does not (like exit intent technology), I really liked how easy Bloom was to use, how many options it gave me, and how great the opt-in forms looked with very little customization. The form in the screenshot below took me 10 minutes to make.
On top of all this, you can’t beat the price.
You can get ALL of Elegant Themes plugins AND themes for just $89 a year. It’s hard to say no to that deal.