Do you have a small, local business and have a WordPress website?
Then improving your local search rankings is an amazing way to gain more business.
Go on to Google now and type in Handyman. The results will show handymen in your local area. Your customers will be doing the same thing: search for your type of business, and seeing results near them.
If you want to get a higher ranking, you need to optimize your site for local search.
So, when I came across an article on ElegantThemes about improving local search, I knew I had to share it with you.
You can read the full article by clicking here, or check out the 3 takeaways I’ve highlighted below:
1. Get a Great SEO Plugin
If you want to do any SEO work on your WordPress site, you’ll need a great SEO plugin.
And the best one currently available is WordPress SEO by Yoast.
You can use it to handle all technical elements of SEO on your site. It helps you write your title tags and meta descriptions, creates your XML sitemaps, and much more.
You can learn more about the plugin here.
If you haven’t done SEO work before, I highly recommend these free SEO tutorials.
2. Get a Great Local SEO Plugin
The name of the game here is local. And local SEO has different requirements than general SEO work.
To help with the local work, you’ll need another plugin.
The guys who make WordPress SEO by Yoast make an extension for their plugin called Local SEO by Yoast.
It adds code to your site that Google reads to know more information about your business. For instance, it tells Google your business name, type of business, address, hours, and more. When Google is ranking local websites, it will generally rank websites with this information higher.
Although this extension is not free (it starts at $69) it is definitely worth it.
3. Make WordPress Social
Social Media is another important aspect to search.
Many search engines use social media to help determine rankings.
Obviously, social media marketing is another topic completely.
But there are tools for WordPress that can aid in social media.
The one I use the most is actually a free module of Jetpack.
It is called Publicize.
I connect my site with my social networks, such as Facebook, Twitter, and LinkedIn, and whenever I publish a new blog post, the plugin also publishes an update on my social networks.
If you’d live to learn even more about local SEO with WordPress, I highly recommend you read the entire article at ElegantThemes.
It goes more in-depth on the Local SEO by Yoast plugin, as well as suggests a number of other Local SEO plugins.
Plus, it gives a few strategies for local businesses.