When you visit websites, you’ll probably notice that some have WWW before their domain name, while others do not.
But, which is better for SEO?
Well, I recently came across an article at WPBeginner.com that explained the difference.
Here’s a summary of the article.
In A Nutshell…
For most websites, it really doesn’t make a difference.
Your choice should be based upon which you like better:
There is a technical difference between the two, and if you’d like to read more about it, you can visit the article Why Use WWW.
But, even according to Google, deciding which to use is based upon your preference.
But Here Is What IS Important
Once you select one, do not change it.
If you select WWW, stick with it.
Otherwise, you may see SEO issues down the line.
You should also to do the following to make sure Google views your preferred domain.
Set Preferred Domain in Google Webmaster Tools
Once you select one, you’ll want to let Google know your choice.
You can do this within Google Webmaster Tools. Find out how in this Google Help Article.
Just click on the Gear icon within Webmaster Tools, select Site Settings, and set your preferred domain.
Set Canonical URL
While not absolutely necessary, it’s also good to set a canonical URL. This is basically telling Google your preferred domain with some code in the header of your website.
WordPress SEO by Yoast will do it automatically for you.
You can also find other plugins which will help with this.
Redirect To Preferred Domain
Finally, you’ll want to redirect traffic from the non-preferred domain to the preferred domain.
This is a slightly more advanced task, so if you aren’t able to, don’t worry.
But to prevent any issues, you’ll want to do a 301 redirect to make sure traffic goes to your preferred domain.
As you can see, selecting one or the other won’t have an impact on SEO.
But it’s still important to select one and follow the steps.
Otherwise you may see some issues with SEO down the line.